Fashion Stories

I’m researching into how fashion stories are made, what they look like, how they’re laid out, and whats incorporated…


Vogue Italia Fashion story, Cheeky

Photos by Mario Testino

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This is an online fashion story, laid out similar to what a magazine fashion story would look like. You can imagine folding the page in half to be a magazine, and there’s a white border around the edge of the pages, similar to that of a magazine. Furthermore, text is used to assist in telling the story. These are all things I will consider when designing my equine attire fashion story.


An interesting take on what editorial fashion photography is by Sheeba Magazine:

What is editorial fashion photography?

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Points to take away:

-Editorial images are used to to illustrate a story, article, text or idea within a magazine or to embellish a certain theme visually.

-Usually fashion images in a magazine tell a story.

-Fashion stories are not just about the clothes, the mood, situation and garments are all things to consider too.

-Editorial images are not advertisements, editorials come along with credits and sell a story.




Fashion stories on Rough online are laid out in this format…

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A main image is the first feature, then a lot of text telling the story. More images are shown as a smaller gallery on the right, you can click on them to make the images bigger. Using this amount of text within my story is not something I want to do, firstly because I don’t feel it is needed, and secondly because I am not selling the fashion, the story can be told through the visual on its own.




I came across this fashion story inside Hello Fashion magazine, which I love! Photographed by James Lucas, directed by Jodie Nellist, and presumably titled ‘The Great Outdoors‘. It’s just my style at the moment and will inspire my work.

I like the layout of the story, the continuity of the photograph colours, theres something about them that makes the images work really well together. I like the minimalistic text, this is something I need to consider for my story, do I include text? What would the text say, as I am not selling or advertising the fashion/clothing?

I particularly like the title on the first page of the story, again this is something I will consider, I like the idea of titling my story, or having a tag line like this one featured.

The images are all slightly different sizes yet work really well together, I like this. It’s nice to see not all images bleed to the edge of the page, some incorporate a white border.


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