Daniela Rossell

The Poor Little Rich Girls of Mexico 

“The narrative of Mexico as our impoverished and drug cartel–ridden neighbor dominates most news coverage in America, but that’s only one part of a large and diverse country. Photographer Daniela Rossell brings us tales of the polar opposite segment of Mexican society with her series Ricas y Famosas, which depicts the children of Mexico’s most privileged class of society.

 Rossell knows the world she shoots. She is the daughter of a member of the PRI, Mexico’s long-ruling political party. As a result, she had unprecedented access to her subjects, primarily young women she photographed in scenes of unabashed decadence, the opulence of which is so over the top that it calls to mind Siegfried and Roy.”
“Rossell found it was “very easy to photograph people that love to be photographed,” in houses that look like “big-budget sets.””

“The reaction from viewers, however, hasn’t exactly been a love fest.

Some of the women in the series have been accused of being “poster girls for corruption.” Of the reaction to the series, Rossell said in the video, “There has been a melodramatic pattern of saying these women are evil; they represent corruption; they represent 70 years of PRI rule. …”

Many of the subjects were excited to see their final portraits but were shocked by the reaction viewers had when looking at them as a series. “Let’s say that someone looks at their photograph and they see what they are familiar with,” Rossell said in the video. “They see their face, they see their house, they see their nice clothes; they are pleased. Then there’s what may happen when these images are put next to 20 other images and the cumulative effect of those images.” ”

Coppelman, A (2012) The Poor Little Rich Girls of Mexico [online] available from <http://www.slate.com/blogs/behold/2012/12/11/daniela_rossell_documenting_the_rich_and_famous_mexican_youth_photos.html&gt;


Coppelman’s series ‘The Poor Little Rich Girls of Mexico’, is an interesting body of work to consider in relation to my equestrian fashion story. Its interesting to see the vast diversity in this group of images which hold it together as a body of work. This is something for me to take note of; consider having a vast diversity of images to hold them together as a great, interesting story. Maybe not include similar images? If you do, think carefully about what you’re saying by this, resonate.

Something which will be comparatively different between this series of photography, and my fashion story, is that these images could be placed together in any order and still achieve the intended outcome and thoughts. Where as my fashion story needs to have a definite storyline and layout, the narrative I create through the images is very important.